4 tips for instant images
how gives you an edge
Every brand needs imagery but it can be hard to create the right image and sometimes you just need something great right now. One of the features of Go-do.it allows you to find great imagery for free right in your dashboard. All the attribution is taken care of automatically and the images are even resized so they just work!
When you sign up to Go-do.it one of the things we provide you with is a digital toolbox allowing you to bring your brand to life faster. Instant image is one of those tools. It connects with Unsplash and allows you to find great professional stock images for free. Unsplash is a service that supplies images through their licence this means that each image needs to be credited to each photographer which is handled automatically so all you need to do is pick your image and we handle the rest. There are over 1.5 million photos for you to choose from so you should be able to find something that fits your brand. It’s been cited by Forbes and The Next Web as being one of the world’s leading photography websites. With over 110,000 photographers its hard to argue with them.
So what’s the best way to leverage this for your brand
1. Use the correct orientation!
Looking at the enormous array of options on unsplash the first thing you need to decide on what orientation you want to find. This is easily doable through just selecting the portrait or landscape filter. This just helps you find the right image for the right space without having to mess about with sizing issues
2. Easy to find search!
All of unsplash has been arranged with a wide range of categories and groups. Make sure you pick the right types of images and try to keep the style consistent. This makes your site feel more curated rather than just a hodge podge of randomly chosen photos.
3. It helps social media!
When you’re using our system every blog, product and stream page have all the correct tags for social media all already embedded. When you pick your featured image this is the one that will feed through to your social media when you post is shared. Make is something that stands out. This image could be viewed may be hundreds if not thousands of times so try and make it Instant images can help create real impact on any platform you share it too.
4. Special, relevant and onbrand!
If your needing to use stock photography on your website these are the three words you should always be thinking about. How does this image make our brand feel special. How relevant is the image to what we are talking about and is this image onbrand with everything else we are doing. Making sure that you are always considering these points when you make your next image choice!
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