4 tips for building a following for your blog
Make your site work harder
Blogs have been the heavy content lifters for years and years and years now. They are a great way to grow your following and increase traffic to your site. But, many people start a blog with the best intentions but soon fall to the wayside. It ends up being left, ignored or even worse updated with content at random times.
We would argue that having a well written blog with great content can really help with a lot of the heavy lifting required to make that next sale. Done correctly it shows that you know what you’re talking about but also have a unique take on what you’re promoting. It’s also the secret sauce to help increase traffic and pageviews. Many search engines these days have become wise to people trying to hack the algorithm to increase page views. So much of SEO these days is down to you creating and promoting content relevant to your field. The more eyes on your website the more chances there are to make that important next sale.
With your Go-do.it website you have all the tools your need to build your following through our great blog service. You can create as many post as you need and make the most our of our great tools like instant images or our social media plugins. Your content will always be search engine ready! It may even have the chance to go viral, you never know where solid well written content can take you.
1) Create around your offering
People are coming to your website because they want to explore what you can offer them. Whether you’re a yoga instructor, run art classes or are a PT. Showing your community that you really know what you’re trying to sell can have a huge impact on revenue. Maybe you are starting a new class to detail the reasons for this class how it benefits people. Maybe you can show progress shots from your clients. This not only motivates people to join up but shows you have the relevant skills they need to progress. Maybe create something a little more personal about what lead you to taking up your skill. Talk about your personal journey and what excites you about your practice. Engaging your audience on a personal level makes you relatable and can give them the confidence they need to keep going to your classes.
2) Key dates will always be important
Specific dates and goals are always important no matter what you do. Connect your community to their practice. So you understand and have insite further that the normal person on the street. This helps child confidence in your brand while helping drive traffic. Any sort of activity from CrossFit to Watercolor painting have a wealth of information built around the activity. This is something with a little research you can write and promote alongside your brand. For example if you run painting classes you could create content about Turner’s birthday ( 23rd April ). Explain how his style has influenced your painting and use examples that you truly appreciate. Posts like these are easy to create and can be great ways to engage your audience.
3) Pick your times wisely
When you publish its as important as where you decide to promote your content. Experiment with different times of day and find what suits your brand best. Their may be times when a majority of your audience happens to be online. You can only find this by trying different times to promote your content. For example if your community is based in the UK its probably not great to have a campaign running at 3am. Similarly posting everything at 1:15pm because most people will be on lunch may not be right for you as there will be a lot of people posting around then for that exact reason. So wherever you choose to promote your content either on Facebook, Twitter or the other myriad social media platforms. Think about when you want people to be engaging.
4) Old content is still good content
You’ve spent time crafting the perfect post, spent time on images and social media tags and you launch it! Now it’s out in the ether and promoting your brand. But does this mean its value has been lost?
Old content is more than just there for SEO, it’s to attract new customers. When creating a post you need to be thinking about is reusability. These posts can be re-promoted over socials at any time. Try and extend the life of these posts as much as possible so you really get the value out of them!
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